Fresh Express
  • Windermere, FL, USA
  • Full Time

Category Analyst

Orlando, FL

 

Fresh Express is a national market leader in Value Added Salads. We are building a "Category Management Center of Excellence" in Orlando and seeking candidates with strong strategic abilities coupled with analytical curiosity. The successful candidate for the Category Analyst position will have a significant impact on the success of Fresh Express sales by working closely with the marketing and sales teams to provide data analysis and insights along with information support and training.  Additionally, the candidate must become well versed in syndicated data for Fresh Express and the Value-Added Salad Category, providing insights, reports, tools, customer reviews and business insights that will drive the Fresh Express business forward.  

 

Responsibilities:

 You Will Have the Opportunity to:

 

  • Create, analyze, and deliver marketing and sales reports including reports not available on IRI Liquid Platform or Nielsen Answers Standard and those required to track success of key business initiatives
  • Support customer teams by leveraging syndicated data, customer card data, and primary and secondary research data at Fresh Express, to drive opportunities and mitigate risks
  • Partner with sales and marketing on shelf space management strategies category allocation, shelf space allocation, new item placement, create assortment planning, sku rationalization
  • Work with marketing, sales, customers to analyze and anticipate future shopper trends
  • Perform ad-hoc marketing, sales and/or customer specific analyses; e.g. identify distribution opportunities, create assortment recommendations, create planograms etc.  
  • Leverage Fresh Express pricing tools to collaborate with marketing and sales to accurately forecast volume and/or share based on price or promotion changes
  • Develop syndicated data tools that can be leveraged to drive Fresh Express sales
  • Identify opportunities for improving Fresh Express syndicated data or deliverables
  • Build strong collaborative partnerships with cross functional team members and research partners; e.g. IRI, Nielsen, AdView, etc.
  • Lead Fresh Express annual syndicated database refresh/restatement process for the US and Canada

 

Qualifications

  • Strong analytical skills with 3 years experience working successfully with numerical data and information required. Category management experience in a CPG company preferred
  • Ability to influence both internally and externally to achieve results
  • IRI Liquid Platform or Nielsen Nitro and Answers Standard experience strongly desired
  • Customer POS and loyalty card data strongly preferred
  • Familiarity with JDA or other shelf management software strongly preferred
  • Excellent project management experience desired
  • Excellent computer skills (Excel and PowerPoint required, Access preferred)
  • Excellent communication, organization and presentation skills (written and oral)
  • Strong strategic abilities coupled with analytical curiosity and collaborative style
  • Bachelor's degree in a related field required. MBA preferred
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