Fresh Express

Fresh Express Brand is the U.S. market leader of the Value - Added Salads category. We deliver great tasting, nutritious, convenient healthy snacks and ready-to-eat salads to health-conscious consumers. Our Company is a passionate group of professionals that care about quality of life, quality of work, and quality of people.

We're building the processes, tools and people needed to fuel our continued growth the North American Market. We are currently looking for a talented individual preferably based in the Dallas / Fort Worth area to manage the independent customer based throughout the South region to include TX, OK, LA and AL as well as lead an experienced produce specific sales agency partner.

Position Summary:

The RCM (Regional Customer Manager) is responsible for managing and executing all retail sales initiatives within all of the South region, i.e. volume, revenue, market share, and corporate initiatives. The RCM works in a collaborative manner with all functions within the company such as Business Management, Customer Service, Operations, Marketing and Revenue Finance to exceed volume and revenue targets.

  • Position reports to Head of Sales, USA West

Primary Responsibilities:

  • Develop and execute sales plan and budgets that aligns company & distributor strategies/tactics to achieve Business Targets: Volume, Revenue, Profit, Market Share and ACV.
  • Analyze monthly customer P&L's by product and DC to determine areas for margin improvement.
  • Present category management data to customers
  • Assist in development of customer pricing protocols
  • Identify, develop, recommend, implement and measure Customer trade up plans of Fresh Express products carried at retail accounts to improve volume and profitability.
  • Manage Trade Promotion entry for customer promotional plans
  • Influence account activities in all areas to support company objective
  • Manage Marketing Development Funds/ Budgets
  • Manage, coordinate, modify and tailor forecasting/planning processes to customers (distributors) in order to maximize production and customer service and minimize costs.
  • Work and collaborate with in-store personnel and retail operations to improve in-store practices, handling / merchandising.
  • Review new business proposals and develop pricing recommendations.
  • Assist with product pricing strategy and P&L development'
  • Develop accurate monthly volume and sales forecast
  • Fulfill Sales Dept. requests for product information and develop sales presentations
  • Resolve pricing issues
  • Build contract proposals for new business or renewals based on input from customer and your insights from managing the account

Required Education:

Bachelor's Degree is Required

Required Experience:

  • 5 - 7+ years of direct and/or indirect selling experience within a Consumer Packaged Goods Company, with an emphasis in Perishables.
  • Strong knowledge of Texas and South US retailers as well as, Distributors
  • Experience with Broker Management and Category Management

Required Skills:

  • Strong communication, selling and negotiating skills.
  • Understanding of value selling, promoting and selling products and services. This includes tactics; presentation skits, sales & negotiating techniques
  • Excellent communication and relationship building skill's, problem solving organizational.
  • Strong technical and organizational skills
  • Collaborative & results/goal oriented'
  • Understands the important rote of Category Management and implementing the strategic management of product groups through retailer partnerships, which aims by satisfying consumer and shopper needs

Travel Required: Est. 40-50%

Compensation: Fresh Express offer a market competitive salary and benefits package

Fresh Express
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